Amsterdam is telling rowdy British tourists who want to party with drugs and sex to stay away. The city's leaders are using the internet to discourage men aged 18 to 35 in the UK from coming to Amsterdam to party. They want to change the city's wild reputation as Europe's most liberal place to party.
The online ads show young men who have been arrested by police for being drunk and high in public. The ads will show up when people in Britain search for things like "stag party," "cheap hotel," or "pub crawl Amsterdam." The message is clear: if you go to Amsterdam for a wild weekend, you might end up with a criminal record that you can't escape.
It's easy and cheap for British people to get to Amsterdam. Some travel agencies offer weekend trips that include unlimited alcohol, strip clubs, and tours of the red light district. But people in Amsterdam have been complaining about British tourists for years. They say that they get drunk, pee in public, and cause fights.
Amsterdam's leaders say they want to make the city more livable. They want to reduce the number of tourists who come to party and cause trouble. They are moving the red light district to a new area and making rules for bars and brothels stricter.
Some people think that the ads are not fair. They say that Amsterdam is known for its coffee shops, where people can buy and smoke marijuana legally. They think that the ads are based on stereotypes about young men who like to party. But others say that there are too many tourists in Amsterdam, and they are causing problems for the people who live there.
Amsterdam wants to be known for more than just drugs and sex. The city has many museums and beautiful buildings. Leaders say that they welcome visitors who behave well and respect the city.