Netflix's investment in foreign-language shows is paying off at home. This year, more than 50% more people in the U.S. have watched foreign-language shows on Netflix. Spain, Germany, and France had some of the most-watched shows on Netflix, and the number of people who watched Korean dramas almost tripled. This year, the fourth season of the Spanish crime show "Money Heist" was one of the top 10 shows in 92 different countries.
Once reluctant to share any information about what its customers watched, Netflix has been putting out more and more data to show what is working and to disprove the idea that programs get lost because there are so many series and movies available. Most U.S. media companies have mostly made shows in English in the past, but Netflix has spent billions of dollars to make shows in many different countries.
This strategy is a big reason why the company has been able to sign up customers from other countries, both in the past ten years and especially this year. The company is on track to get the most new customers in its history, and it has said that by the end of the year, it will have more than 200 million subscribers around the world. More than 60% of its users are not from the United States. Of these, 62 million are from Europe, the Middle East, and Africa.
But most of the most popular shows on Netflix are still in English.
This summer, Netflix put out a list of its 10 most-watched original movies. All of them were in English. The statement from Netflix also showed how people watched TV during the pandemic. In March, people searched for more home baking shows, and in April, they looked for more sad movies. October was the best month of the year for watching comedies.