Many people around the world have been looking for ways to save money in 2022, but it appears that some are saving up for... dating apps.
While large companies like Amazon and Meta have had a few disappointing months, Tinder, one of the world's most popular dating apps, has seen an increase in paid users.
Match Group, which owns Tinder and other dating apps like Hinge and Pairs, saw its total revenue increase in the three months leading up to the end of September 2022.
This was aided by a 7% increase in the number of people paying to use Tinder, according to the company.
The app, which allows users to swipe to the right on their screen when they see someone they like, is free to use, but there are options to pay for additional features.
Some of these paid options, for example, allow users to see who has "liked" them or meet users in locations other than where they live.
Tinder was founded in 2012 and, according to the company, is now available in 190 countries and over 40 languages.
The app has been downloaded more than 340 million times, according to the company, but the company does not expect further growth in 2022 as the global economic situation continues to have an impact on people's spending.
Match Group reported that growth in Japan, where Tinder is the second most popular dating app after Pairs, has slowed dramatically since 2019 due to the coronavirus pandemic.
Comments