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Suntory Increases Whisky Production Amid Demands

Japanese whisky has become increasingly popular in recent years, and Suntory, one of the country's largest whisky producers, is responding to this demand by increasing production. The company is investing in new distilleries and expanding its existing capacity in order to meet the growing demand for its products.


Suntory's whisky production is expected to double in the next five years, and the company is planning to sell more of its whisky overseas. The company is also working to promote Japanese whisky culture and to educate consumers about the unique characteristics of Japanese whisky.


The demand for Japanese whisky is being driven by a number of factors, including the increasing popularity of cocktails, the growing appreciation for high-quality spirits, and the rising interest in Japanese culture. Japanese whisky is also becoming increasingly popular in China, which is now the world's largest market for whisky.


Suntory is not the only Japanese whisky producer that is increasing production. Nikka Whisky, another major producer, is also expanding its capacity. The company is planning to build a new distillery in Hokkaido, which is expected to be operational in 2023.


The increase in production is likely to lead to a decrease in the price of Japanese whisky. This is good news for consumers, who will be able to enjoy high-quality Japanese whisky at a more affordable price.


Questions

1.

What are your thoughts on Suntory's plans to increase whisky production? 2. Do you like Japanese whisky? What's your favorite brand? 3. Do you think that Japanese whisky should be defined by law? 4. Have you ever tried whisky made from rice? Did you like it? 5. Have you visited a whisky distillery? If so, how was it? If not, would you like to?









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